A comprehensive guide on the perks of opting for funeral insurance leads
Losing a loved one can be a shattering experience for friends and family. While it is tough to bid adieu to someone in their final journey, planning funerals can be equally intimidating because of the grief and financial expenses involved in the process. Yet, this is when funeral preplanning can come in handy. In fact, according to the National Funeral Directions Association (NFDA), in the past three decades, customer interest in preplanning funerals has increased steadily.
People are getting funeral plans and
insurance to cover costs related to funerals, burials, etc., so the demand for
these plans is quite high. As funeral expense insurance covers something that
no one can escape, insurance agents are increasingly searching for funeral
insurance leads and believe it or not,
but these leads can be substantially beneficial in shaping sales pitches,
getting the data of the potential buyers and of course, selling policies. How? Let’s
see!
Cut through the clutter of competition
As per the Cremation Association of
North America data, over the past 15 years, cremations have doubled. There are
plenty of people that won’t be able to afford a funeral in case of an
unexpected death. Selling burial insurance is lucrative yet competitive. But, when
someone has funeral plan leads, they can tap into the buyer
market and find prospects faster than their competitors who don’t use leads.
Finding prospects outside the target market
Usually, insurance agents consider
low-to-middle-class seniors in the age group of 50 and above as their target
demographic. But there are other sales opportunities out there: like when someone
under 50 purchases a policy for their parents or grandparents. With burial
insurance leads, one can get out of their confined range of target market and reach
out to more customers.
More client retention rate
Instead of only having the funeral conversation,
agents can use leads as an opportunity to analyse their client’s profile
worksheet. This can help them uncover opportunities for additional sales.
Besides, when agents backed by leads work with all the necessary information,
they have more chances of closing a deal.
Less time taking
Insurance agents have their monthly or
annual targets that they have to complete. When you are selling insurance, the
time factor is quite significant, and you can waste time on prospects who
aren’t anywhere near making a purchase. That’s when funeral
plan leads can come in handy to save your
time and resources.
The bottom line
If you are selling funeral insurance,
there are numerous ways to think outside the box for new leads and sales. You
can go
for funeral insurance leads from the leading, trustworthy organisations to reach your potential;
prospects, but when you have your clients’ best interest in mind, you can delve
deeper, cover gaps and discover additional sales opportunities. The value of
selling burial insurance is spreading, and so is the worth of empathy, so be an
empathetic person when you sell your funeral insurance plans out there.
To identify the prospects in your area, reach us
out at Funeral Web Leads, or give us a call.
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